Makeup Interview: Maura of Maura Ivy

Posted on March 20, 2015 under Interview

Long time no see, everyone! I’ve been busy with the end of semester and trying to cram in as much international travel as possible before I go back to Canada in a few weeks. (I know, hard life.) However, I think I’ll be back on a regular blogging schedule from now on.

Today I’m interviewing Maura, a 20-year-old student from the Netherlands who has her own excellent beauty blog at I’m very excited for this one because Maura is not afraid of standing out, which you will soon see!

1. How would you describe your style of makeup?

#feministmakeupping is the first thing that comes to mind.

2. Describe a makeup look that you would consider “classic” you.

I usually start with a radiant looking base with contoured cheekbones and some blush, and then I do something with my eyes and what’s on my lips depends on what I’m doing with my eyes. On a school day I usually do a bold lip colour combined with a neutral-ish eye look.


Two looks that Maura often wears: bold lips and easy eyes.

3. What is the most recent product that you bought? What’s your most recent makeup discovery that you’re excited about?

I recently bought the Milani Baked blush in Rose D’Oro. It’s really pretty. I also ordered this set of two dual ended eye brushes from Ecotools. Such a nifty set, you can create entire looks with just those two brushes. And they’re very affordable, too.

4. What are your 3 holy grail products?

  1. Elizabeth Arden Eight Hour Cream. I use it for chapped lips and irritated skin but also to create eye gloss or highlighters (just mix it with some pigment!).
  2. NARS Liquid Illuminator in Copacabana. It’s the best highlighter I’ve tried so far. It doesn’t contain huge chunks of glitter and it blends beautifully. I’ve heard that the BECCA highlighter is even better so I’m really intrigued to try that one too.
  3. Charlotte Tilbury Matte Revolution Lipstick. The best lipstick I’ve ever tried. I only own one (Glastonberry), but I want them all.

5. What product do you think is worth the high price tag, and what product that you can find at the drugstore do you think is awesome?

Urban Decay eyeshadow palettes are amazing. I use them every day and I’d rather have less palettes that I actually use a lot. These eyeshadows all have beautiful finishes and they’re so easy to use. Nothing is more frustrating than an eyeshadow that doesn’t blend or that’s chalky. I’ve always been pleased with drugstore eyeliner and mascara. My favourite eyeliner is by Catrice and it’s not even €3.

6. About how long does your normal makeup routine take? What does it consist of? Do you do anything else while you do your makeup, like drink your morning coffee or watch TV?

On a school day I usually give myself 45 minutes. I’m really bad at waking up in the morning, so I have to sit around and drink coffee for a while before my brain starts working. I use that time to do my makeup because it’s a relaxing morning routine for me. First when I wake up I clean my face and apply moisturizer. While that’s sinking in I’m making my coffee. Then I go upstairs and usually put on a tvshow of some sort. While sipping coffee I do my makeup. Usually it takes me around 20 minutes to do my eyes and then I finish everything else. On weekend days I can spend ages on my makeup, though.

7. Where do you get makeup inspiration from? Are there any websites or YouTube channels you visit regularly? Any celebrities whose makeup you might draw inspiration from?

I get inspiration from so many places. I regularly visit, the Powder Doom Tumblr (which I’m a proud contributor of) and I subscribe to tons of Youtube channels. My favourites are Pixiwoo, Wayne Goss, Claire Marshall and NikkieTutorials. I also get a lot of inspiration from Tumblr, Instagram and Pinterest. I get a lot of inspiration from editorial looks and I often try to make them work in real life. I really like Lorde’s makeup. Both her aesthetics and face shape are very similar to mine. I’m a massive Beyoncé fan so I always look at what she’s wearing too. However, recreating her looks can be a punch in the self-esteem because she’s so beautiful. She often has her makeup done by Sir John. He’s a great makeup artist and I love his work. I’m very guilty of buying things just because I know he used them on Beyoncé. I mean, if it’s good enough for Queen B, it must be really good.

8. Do you feel that your makeup helps to convey your personality, or is a way in which you can visually and aesthetically construct a sense of self? What are you trying to convey through your makeup, if anything?

I often think of myself as a concept. This sounds really pretentious but it’s my way of dealing with body image issues. I feel like my personality floats somewhere above my body, I don’t feel fully connected to it a lot of times. This is what makes it so easy to take risks with my appearance, I think.

I don’t do the whole ‘expressing your feelings through makeup’ by wearing black eyeshadow if I’m sad. Makeup a way of making myself feel better when I’m not feeling good. It’s a way to make myself look even better when I’m already feeling good.

My personality is visible in my makeup in the way that I like weird things and some people might conceive my makeup as weird. But most of all I just like to draw on my face. I don’t like it when people make assumptions about me based on my appearance, I just do whatever I like that day. There usually isn’t a deeper meaning.


One of Maura’s bolder looks, complete with glitter, glorious glitter!

9. What is it that you like best about makeup?

Makeup is very calming to me. It’s peaceful. I got into the whole makeup game because at that time I was dealing with anxiety and depression. One day I made a trip to Sephora and I looked at all the beautiful stuff, I had no idea how to put it on. That’s when I started watching Youtube tutorials. Those videos were so peaceful to me and it really helped me relax. That’s when I started learning more and more. A bit later I started practicing the things I’d seen in the videos, and I kept getting better and better at makeup. At that time makeup was a way to make myself look good when I was feeling really bad. I found out that using concealer made the people around me less worried, and as it turned out, it also worked for myself. I was sad but at least I looked good. That’s what I like best about makeup. It’s really calming to me. From talking about it to applying it, it’s all a very soothing process for me.

10. Why do you wear makeup?

I wear makeup because I want to. I love doing my makeup, sometimes I love the process of applying it even more than the actual look I’m wearing. Of course there are days I just put on some makeup to conceal a zit and make myself look awake, but I don’t feel obligated to wear makeup at all.

11. When did you first start wearing makeup regularly? When did it become an interest for you, i.e. something you actively wanted to talk about, read about, etc? How did that interest develop?

I started wearing makeup regularly around the age of 14. At that time I had a massive crush on Alexa Chung and I wanted to look like her as much as I could. I dressed like her and I had her haircut. At that time she started wearing winged eyeliner, which was kind of a big deal back then because it wasn’t as much of a staple as it is now. That’s when I started practicing that. On the face I would spot-conceal with foundation. It was a different time. I wore the winged eyeliner for years, until I started practicing makeup at 18. After that became more and more passionate about makeup. At 19 I started blogging about makeup because I wanted a safe space where I could share my passion. I just liked talking about makeup so much and I felt that the people around me didn’t care as much as I did, so I had to find a place to share my thoughts.


Two of Maura’s earlier looks. Of the look on the left, she says, “This look is from last summer, the bold lips with winged eyes and dark and strong eyebrows were my signature look back then.” The look on the right “is when I just started makeup. I was really proud of this look. It’s one of the first ones I created.”

12. You do a lot of very interesting, almost editorial looks, with bold colours and glitter. Is there something in particular that draws you to these types of looks instead of something more “conventional”? Does this relate to any sort of makeup philosophy you might have? And do you wear these looks out – if so, what context (class, out for drinks, etc)?

I have always been drawn to all things extraordinary and strange. I’ve never been one to ‘fit in’. This quickly translated to my makeup philosophy. Especially when I started I only had bright, colourful and glittery items. I’m still really drawn to shiny things, they just make me happy. For a long time I didn’t do conventional looks because I didn’t know how to do them. I used to watch many drag and other over the top tutorials, and I enjoyed those. I learnt to do the “no makeup makeup” way later. My makeup philosophy has always been “if you like it, wear it” and “it’s not permanent”. So if you end up disliking your look, just take it off. Don’t worry about your brows not being #OnFleek today, tomorrow is another chance. Literally no one cares that your makeup looks wonky for a day (unless you’re a female celebrity, but that’s another discussion).

I wear all my looks out! My FOTD’s are usually pictures from school days, or weekend days but most of the days I leave the house. If I’m ok with putting my picture online for the whole world to see, it’s good enough for everyone else to see.


One of Maura’s bold looks, which she wore to a New Year’s Eve party this year!

13. Balance is something I’m very interested in, because often we get told “bold eyes or bold lips, but not both”, which I think isn’t necessarily true. Obviously you like to do a lot of creative and bold looks. How do you decide what lipstick to pair with a bold eye look, or vice versa? And how do you feel about this kind of prescriptive beauty “rule”?

I don’t believe in rules when it comes to makeup. Rules are boring, you should just try everything and see how it works on you. I think that bold eyes on bold lips can totally work, dramatic bronze eyes with plum or red lips for example. So glamorous!

When I don’t have a clear idea when I’m doing my makeup, which happens often, I just try on a couple lipsticks and see which one matches the look. Sheer lipsticks are a safe bet because they look great with anything. I often wear those with bold dramatic eye looks. When I’m doing bold lips I usually combine them with neutral shimmery eyes.

14. On your blog, you sometimes do tutorials that recreate, or are inspired by, celebrity looks. Obviously tutorials are designed to teach others, but I’m wondering if you learn anything from creating these types of looks. Does recreating a look help you be more detail-oriented when it comes to doing your makeup?

Recreating celebrity looks is a great way for me to do a look without being limited by your own idea of what your makeup should look like. That way I try completely different things that I maybe wouldn’t have come up with myself. It’s a good way to see what works on my face and what doesn’t.


Another bold look – so much glitter!

15. I saw you mentioned that you’re on a self-imposed eyeliner ban. Why is this? How has this forced you to get creative with how you do your eye makeup?

I’ve been on an eyeliner ban before, it was this spring. I watched a tutorial with Sir John and he was recreating a look he did on Beyoncé. He said that eyeliner is over and that everyone should stop doing the winged eye all the time. At that time I’d been a winged eyeliner enthusiast for five years and I thought he had a point. I banned it for a month. I really wasn’t used to seeing my bare eyelids anymore, but I got used to it after a while.

At the beginning of this year I ditched the winged eyeliner again. I’m just bored of the look, it’s not my aesthetic anymore. Don’t get me wrong, I think it can look glamorous on a lot of people but I’m just done with it. It’s a look I’ve worn for years, and I don’t like it anymore It’s forced me to get creative because suddenly there was an entire eyelid to fill, when before I’d cover up half of it with eyeliner.

Lastly, Maura kindly shared these pictures of her setup:



I want to thank Maura for sharing her unusual and inspiring makeup philosophy today and letting me pick her brain! Make sure you check out her blog, Maura Ivy, for more of her aesthetic and perspective.

There are 2 responses to “Makeup Interview: Maura of Maura Ivy”

  • TELL ME about the CT lipsticks! I almost went for Glastonberry and I’m kind of sad I don’t have it, but I think the one I got is more versatile. Definitely HG status, though.

    I totally identify with what you say about makeup being calming – as a lot of people know, I struggle with anxiety, and the process of applying it is one of the most calming things for me! It helps me start my day with a clear, soothed mind. Sometimes I’ll feel really anxious at night and I’ll go and do some crazy makeup look with massive winged eyeliner and bright green eyeshadow and immediately wash it all off, but just that process helps ground me. It is a very powerful thing.

    I LOVE the look where you matched your eyebrows to your hair – it looks so good, almost natural!

    And I think your makeup setup is so great! I love the shelf you have above the desk with perfumes, etc. That’s such a great idea. Plus, the wallpaper is super pretty.

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