Favourite packaging #1

Posted on February 10, 2015 under Lists

I get suckered in by good packaging. There’s a reason I once bought a lipstick shaped like a cat, and it isn’t because I was just dying to have a sheer orange lipstick. (True story. Curse you, adorable Korean cosmetics shop five minutes from my old apartment!) Generally, I try to buy makeup I will actually use and enjoy, but occasionally good packaging gets to me.

Here are some products with beautiful packaging – although it must be said that I do genuinely like these items as, you know, makeup and not just eye candy.

Charlotte Tilbury lipstick

packaging charlotte tilbury

All of the Charlotte Tilbury packaging is unbelievably luxe, but as I haven’t quite been able to justify the cost of all her other products, for now I must make do with a beautiful lipstick. I love every aspect of this packaging: the rose gold, the ribbed texture, the embossed logo on the top of the cap, and, most of all, how solid it is in my hand. It feels expensive (and it damn well is).

Lancôme Fever Gloss

packaging lancome

I don’t find a lot of Lancôme products to be particularly beautifully packaged (although their Grandiôse mascara is like nothing else I have laid my eyes on), but the Fever Gloss is gorgeous. It’s the perfect mixture of sleek, with the clear tube and metal embellishments, and just a bit luxurious. It’s the glass tube that elevates it – this is definitely no $5 lip gloss.

Hourglass Ambient Lighting Blush

packaging hourglass

Hourglass is, of course, a master of fancy packaging to match the slightly outrageous price tag. It’s gold and a bit art deco with the geometric aspects: the straight lines and sleek curves, the structure of the clasp. This is well-made pacakging; it’s not flimsy at all, and the mirror helps elevate it just that bit more. I rarely use the mirrors that come with blushes, bronzers, and powders, but I just feel like it’s such a nice touch that really makes the product feel expensive, regardless of price point.

Bourjois Java Rice Powder

packaging bourjois

Now that I’ve shown off some seriously fancy packaging, let’s move into the more whimsical territory. The Bourjois packaging is not exactly luxe, but it’s not cheap either – it’s fun, it’s solid, and the label of the Java Rice powder has that perfect detailed vintage feel. The designs on the side of the container add a nice touch to pull it all together. Although I do like packaging that makes me feel like the fancy-ass lady I will never be, there is always a place for well thought out fun packaging in my heart!

Topshop Glow Highlighter

pacakging topshop

I know I just talked about this, but it’s seriously some of the best packaging I have in my makeup collection! It strikes a balance between something a bit more fun, with the handwritten font and asterisk design, and a more sleek, expensive feeling, with the matte frosted glass. Once again, I love that this is glass instead of plastic. The Topshop makeup isn’t super expensive, but it’s not cheap either – so the glass feels right for this price point.


packaging vaseline

I didn’t say all these products were going to be exciting! For me, a mini tub of Vaseline is an absolute necessity to keep my lips happy during winter, and I love this collector’s edition tin. It reminds me of the Bourjois packaging: vintage and fun, pretty without taking itself seriously. In the past my mini Vaseline has come in little plastic tubs, but I am a big fan of the tin – it’s so much cuter, and I actually want to display it along with the rest of my products… even though, at the end of the day, it really is just Vaseline.

So there we have it – some of the most beautiful, cute, and fun product packaging in my collection.

There are 10 responses to “Favourite packaging #1”

  • Every time I look at a Charlotte Tilbury product, I’m like AAHHHH I WANT. Like I know her products are obviously very nice and good quality, but I’m pretty sure 75% of why I want her stuff is because it’s packaged SO nicely. (That Dolce Vita palette will be mine one day!!)

    I also agree with you on Topshop’s makeup. I think overall it’s packaged very nicely, but I have a soft spot for the glow pots for all the reasons you listed above. (I have the same one.) I also like how they packaged their cream blushes, which are also very good quality. Cream to powder finish and all that.

    • I agree, I think as I get more and more into makeup packaging becomes more important to me than just getting a bargain. The Topshop packaging really is lovely, I swear I have to talk myself out of buying their products solely for the packaging.

    • Ahhh, I’ve wanted one of the YSL Rouge Volupté lipsticks for ages solely because of the packaging! None of the colours jump out at me enough for me to justify dropping that kind of cash (yet!), but talk about luxurious-looking.

  • Hourglass always have the most beautiful stuff, don’t they? If only they weren’t so pricey. Good post, I know I am guilty of buying most of my makeup at least 50% for the packaging. There is such a fantasy part to owning a beautiful product…

    • Oh, there totally is. I fully acknowledge that it’s all marketing but I CAN’T HELP IT. I’ve been fighting with myself over the YSL Rouge Voluptés for years now because the packaging is gorgeous but I really don’t need a sheer lipstick in any of the colours they have… but GODDAMN do I want to own something that pretty.

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