I’ll admit it: I’m a packaging snob. I have all the makeup basics covered, which means that to introduce a new product into my collection I need to be wowed – and packaging is definitely something that I take into consideration. For me, makeup isn’t just something I put on my face. It’s something I experience, and if it looks pretty my experience is even better. Just today I bought a YSL Rouge Volupté lipstick, which I have wanted for the better part of a year pretty much solely based on the packaging. It makes me feel so fancy! (And it’s my birthday tomorrow, so I can do what I want.) But packaging isn’t just about beauty, either: it needs to be functional.
So, today I bring you some of my least favourite packaging, both aesthetically and functionally. Let’s begin!
Rimmel Stay Matte Powder
Rimmel Stay Matte Powder packaging, how do I hate thee? Well, let me not count the ways, because we’ll be here all damn day. I hate that you’re not a compact. I hate that your lid has no fastening mechanism, meaning I cannot in good faith toss you into my makeup bag and expect you to stay intact. I hate that you have no mirror. I hate how goddamn cheap you are. But what’s inside of you? Well, there’s a reason this powder is a $5 staple in makeup bags all over the world. But you suck, packaging. You truly do.
Joe Fresh Matte Lipstick
I genuinely love the formula (and colour) of this $6 lipstick, but the packaging betrays its price point. Not only does it look cheap (white and clear plastic are dead giveaways), it’s flimsy as hell. I’ve never had lipstick packaging break in the way this one did – that middle piece in the picture is part of the tube! Add into the mix the tendency to get really dirty really quickly and you’ve got a recipe for unambiguously terrible packaging.
Wet N Wild Eyeshadow
By now we all know that Wet N Wild eyeshadow is some serious drugstore sorcery. There are, like, two powder eyeshadow formulas I will pull off the drugstore shelves and buy, and this is one. But the packaging is just so cheap. It’s entirely plastic, and no effort whatsoever has been made to make it look even a bit pretty. At ridiculously low prices I know I can’t complain, but I just wish the packaging would reflect the quality of the shadows. Think of how many people might overlook these amazing, insanely inexpensive eyeshadows just because the packaging makes them look like crap!
Benefit Boxed Powders
Don’t get me wrong – the packaging on these blushes is very aesthetically pleasing. Like most Benefit products, their boxed blushes are adorable. However, from a practical standpoint this packaging is hell. It’s, like, at least an inch thicker than it needs to be, making the products hard to store and even harder to pack for travel. Benefit Hervana would be my go-to neutral travel blush if it weren’t for the goddamn packaging! They’re also very annoying to store, since they take up so much room. Seriously – look at all that unused space! And I’ll always sideye cardboard packaging when I’m paying $35+ for a product.
Milani Baked Blushes
Ugh, talk about bulky! This compact is ostensibly so large because it contains a brush and a mirror, but I don’t think most people use the dinky brushes that come with blushes. I certainly don’t, as evidenced by the fact that it’s still in its wrapper. And I fail to see why the mirror can’t just be in the lid, instead of in a special panel underneath the product. There is nothing sexier than a slim, sleek blush compact, and THIS IS NOT THAT.
Every Physician’s Formula product ever
I know, I know. A lot of people think their packaging is cute. I think it’s gaudy and unnecessary. This Happy Boosting Powder that I have is actually rather inoffensive compared to some of their packaging, but it’s still unnecessarily large. Like the Milani Baked Blushes, it has a panel with a mirror and brush, both of which go completely unused. I find a lot of PF packaging to be similarly large: their mascara is almost offensive to me, for example.
I know it’s what’s on the inside that counts and that I shouldn’t judge a book by its cover. But I think my days of buying crappily packaged products are, for the most part, over. I like beautiful things, and I like things that aren’t a pain in the ass to use and store. Maybe that makes me high maintenance and shallow, but at least I’ll have a lot of pretty pretty things!
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