Beating the bleach blues with L’Oréal and Ice Cream

Posted on October 02, 2015 under Reviews

I have lost track of how many times I have bleached my hair. Perhaps a quantitative description isn’t vivid enough, anyway; I think it’s more effective if I tell you that the last time I tried washing my hair without conditioner, I physically could not get a comb more than an inch and a half through it.

In addition to conditioner, a good purple shampoo is a necessity in my hair care arsenal. Gone are the days when I could slather any shampoo and conditioner onto my head and be reasonably pleased with the results. I am no longer so low maintenance that I will use hotel products, whatever my host has at their house, something hastily purchased at the airport, etc. No. I must bring decanted versions of my shampoo and conditioner with me wherever I travel, lest my hair stage a protest at its abuse and leave my head forever.

(Who, me? Dramatic?)

I declared back at the end of April that I was very happy with my John Frieda Go Blonder, and I do still enjoy the line. However, when I went to Pharmaprix to replace it, they were out of it! After having a momentary internal freak-out, I decided to try out L’Oréal EverPure Blonde Brass Banisher, which was on sale.


After using it for about a month now, I have formed a pretty solid opinion on it. Firstly, it’s definitely not as effective as the John Frieda at removing brassiness. I have a tiny bit of brassiness from the last time I bleached my roots, and it hasn’t done a huge amount to combat that. However, it has maintained my hair’s tone, which in general is good enough for me. (It’s rare that I have brassiness since I am pretty diligent with the toner – this is anomalous.)

That said, I much prefer L’Oréal EverPure’s texture to the John Frieda! It’s thicker and feels almost sticky, which doesn’t sound that appealing, but I find it lathers quite nicely. It smells like lavender, as opposed to the slight lemon of John Frieda. I don’t hugely prefer one over the other, but lavender is a bit more relaxing to my mind. Finally, the L’Oreal keeps my hair feeling clean for way longer! By day two using John Frieda, my hair always needs a blast of dry shampoo. But day two with L’Oreal it still feels and looks shiny, soft, and decidedly non-greasy.

I also like the price on this one. When it’s not on sale, it costs $10.99 for 250mL, or $0.044 per mL. (That’s $1.29 for each of its 8.5 fl oz.) 250mL bottles of shampoo usually last me about 6 weeks, and eleven bucks every 6 weeks does not break the bank.

Shockingly, I have also done away with my L’Oréal deep conditioner, after the fourth tub. Don’t get me wrong – I still think it’s great stuff. I’ve just discovered something even better.


Enter the Ice Cream Dry-T Mask, which we got a limited quantity of at work in August. I immediately hopped online to research it, was met with rave reviews, and put a tub aside for myself. And holy crap is it good. If the L’Oréal was moisturizing, I don’t know how the hell to describe this stuff. Like magic. My hair has never felt healthier in my entire life – and this is after nearly two years of mercilessly subjecting it to 30-volume developer. “Silky” and “soft” do not even do my hair justice. I seriously touch it every day and think about how amazing it feels. A bonus is that the 500mL/16.9 fl oz tub goes for $9.99, putting it at $0.020 per mL/$0.59 per fl oz. Way better value than the L’Oreal mask, which was $0.026 per mL/$0.75 per fl oz.

There are only two potential downsides to this product in my books. First, it smells like bananas, which I know is not everyone’s cup of tea. It doesn’t bother me, but it also doesn’t particularly entice me. (It’s also available in a Tutti-Frutti scent, but I can’t imagine that would be any less obtrusive.) Second, Ice Cream’s availability is limited. It is carried only by select Shoppers Drug Mart/Pharmaprix locations in Canada. Luckily, my local Pharmaprix does carry Ice Cream, but it’s annoying to know that one of my favourite products isn’t super readily-available.

Between the L’Oréal shampoo and the Ice Cream mask, my hair has been in amazing condition lately. I tend to be pretty loyal with hair products, so I don’t see this combination changing anytime soon. But who knows – it’s not like I wouldn’t be thrilled if even more magical products fell from the sky.

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