Hi, have you been on the internet ever? If so, you’ve probably heard of the Makeup Revolution Conceal and Define Concealer, because it’s been getting a lot of hype as a dupe for perennial YouTuber favourite Tarte Shape Tape. (Notably, MUR is an extremely low-cost drugstore brand and they managed to launch with eighteen shades, whereas Shape Tape has fourteen after a shade range expansion.)
Concealer is the type of product that I find horribly boring. It’s solely utilitarian, really – I just need it to cover up my dark circles and the occasional zit. That’s just not very exciting, you know?
However, sometimes products get so much hype that you just feel the need to throw your hat in the ring. Though I’ve been getting away with my Primark concealer over the past few months the slight shade mismatch was starting to bother me, so I thought I’d take advantage of that and pick up the Makeup Revolution Conceal and Define Concealer. Except you know that it’s not possible to just casually stroll into Superdrug to “pick up” a concealer that has blown up on the internet, as I found in mid-March when I went to three different stores in Glasgow City Centre to find them completely picked over. It was even sold out online, so I set up a restock alert and jumped on it the moment I got the email. I can definitely say I have never done that for a concealer before, so the hype has surely penetrated my consciousness.
Personally I can’t help but feel that the Shape Tape comparisons are partially just due to the similarities in packaging. (I mean, people still say that Maybelline Fit Me is a dupe for NARS Radiant Creamy even though they’re nothing alike. The sway of packaging is strong!) I will tell you right now that I have never tried Shape Tape, so I will not be able to bust this myth nor to verify it. I’m just going to tell you if I think this concealer is good.
As I noted, this concealer launched with a lot more shades than your average drugstore concealer, which is great and commendable and definitely a trend that I hope all brands will continue to adopt. It has some shades that are legitimately dark, but of course lighter shades are represented more. However, this shade range is a lot better than basically any drugstore brands and a lot of mid-range and high end brands. The shades are labelled with C and then a number, but I don’t believe this C refers to undertone as I don’t find that all of the shades are cool. The foundations are similarly labelled with an F, so I think the C just stands for “Concealer,” which is admittedly confusing when it’s fairly engrained that C = Cool. Don’t let that throw you off! The lightest shade in this range, C1, is legitimately very pale, along the same lines as NARS Chantilly.
Unfortunately I don’t still own Chantilly to swatch for you, but here it is with some other base products:
I think this a pretty neutral concealer – pink base products look all kinds of wrong on me and this doesn’t jump out as remotely pink. If anything, it has a hint of yellow.
This is a tad light for me, but C2 would have definitely been too dark, so I deal with this burden I am forced to bear. If you’re a YouTuber you probably think this is my perfect colour since you’re supposed to go lighter under your eyes. That has never looked extremely flattering on me, but it’s fine. I’ll live.
I also think it’s worth noting that you are probably not going to find the full shade range instore. Maybe if you live in a racially diverse part of the UK? But I live in Glasgow, which, as Scotland’s most racially diverse city, is 88% white, so they’re not putting that shit out on shelves. You have to order it online, and if you have a Health and Beauty Card Superdrug’s free shipping threshold is only £10, so it’s not the end of the world, but it’s also not the greatest thing to happen to makeup shelf space.
(Note: After I wrote the bulk of this post I was in a Superdrug in Brighton and they only stocked a few shades as well. Didn’t think to check while in London, though!)
This is attractive packaging for the drugstore. The tube is short and thick, and the rose gold cap and label add a nice touch. It’s sturdy and the cap has a satisfying springy closure. Now I will state the obvious: this doefoot is huge, everyone. I mean, come on, this is the foot of a moose. (A female moose is called a cow, incidentally, and that is not a fact that Canadians come equipped with, it is something that I just Googled because I was hoping there would be a pleasing symmetry in deer and moose nomenclature, which there is not.)
Here is this giant moose woman foot compared to a normal-sized doefoot. YES. It is large. I don’t find it unwieldy by any means; it still fits underneath my eye just fine. I enjoy the way the doefoot is actually constructed, because it has a little well that the product sits in, ready to be brushed on your face:
Application and Finish
In terms of actually applying this product, I find that the aforementioned well holds quite a bit of product and that a little goes a long way. I know we say that about a lot of products, but it’s actually the case in this instance. It’s not that it’s so pigmented and high coverage; it’s just that it’s very spreadable. A quick dab under each eye and I’m good to go! This would probably be way too much product to apply directly to a blemish, but I don’t do that anyway. You may know that I am in principle very against doefoot applicators because I don’t like the concept of putting something on a bacteria-laden zit, sticking it into a dark, moist tube, and then applying that zit-contaminated concealer onto my face at a later date. So I never, ever, ever apply directly from the doefoot to blemishes, and instead just tap a little onto my finger and apply it to my face like that. (Fingers are underrated makeup application tools!)
Speaking of fingers, usually I end up blending out my undereye concealer with my fingers because I don’t find brushes blend efficiently and even the pointy end of a sponge is too big to really get into the inner corner of my eye. However, I have tested it with a small brush and a sponge and those methods are perfectly fine. I’d go for a sponge over a brush, however.
Here’s how much product I apply to one eye:
That’s really just a small tap of the wand underneath my eye, and even that is a pretty generous amount. “A little goes a long way” is cliché, but this really is a spreadable formula that makes a relatively large impact with a small amount of product.
A fact I have picked up about Tarte Shape Tape over the eighteen months of nonstop attention it has received is that it is extremely thick and full coverage. I don’t think MUR Conceal and Define is an extremely thick or full coverage concealer. It is of a normal viscosity, in my opinion. If you’ve tried NARS Radiant Creamy Concealer, that is what I’d consider thick. This one is nowhere near that level. It’s probably close to full-coverage, but it’s not, like, an industrial-strength concealer. Here, see for yourself:
On the left, my undereye without concealer; on the right, I’ve applied one layer of Makeup Revolution Conceal and Define Concealer. You can see that it’s obviously covered a lot of the darkness, but some is still peeking through. Personally I think using a lighter undereye concealer can unflatteringly emphasize dark circles more than using one that matches perfectly, which I do think comes into play here a bit. The starkness of the light colour mixed with the purple of my undereye creates an almost grey tinge in some lights, which is why I generally prefer something with a bit more of a salmony undertone or that’s at least closer to my actual skin colour. This look is certainly preferable to going without concealer, but it’s not the perfect colour.
Here’s a close-up of how it looks:
I think you can see that around the outer corner of my eye it appears a little bit dry. All but the most emollient of concealers look like that under my eye, so that’s not unique to this product. I don’t think this is the most flattering concealer on planet Earth for the undereyes, but I think it’s fine. If your undereye area is quite dry, it may not be so fine, since it does have a pretty matte finish.
More before and after pictures:
Note the blemishes! The one that’s higher up is a semi-healed cystic zit that is in the exact spot that I always get cystic zits. I don’t know why the divine powers insist on punishing me like this, because that shit is actually really painful. The one lower down is a normal zit, and newer, and in a spot that is typical of stress breakouts for me. (By the time you’re reading this I will have no reason to be stressed, but at the time of photographing and writing I have two weeks to write 13,000 words worth of assignments, read hundreds of pages of film theory, and also write all the blog posts you are reading while I’m on vacation.)
And after concealer:
I am very impressed with the number this concealer did on that cystic zit, actually, because normally my zits repel concealer, to the point where I pretty much only bother with putting it under my eyes. The cheek zit did not fare as well, but it was also fresher, and I find that the newer the zit the less likely concealer is to do anything at all. Now you know a lot about my zits.
This concealer has a pretty matte finish, which is not super ideal for under my eyes but which isn’t patently terrible either. If you have very dry undereyes, you might avoid this one. My undereyes are pretty normal, usually.
This concealer does get visibly dryer throughout the day and it creases a tiny bit. This may not happen if I powdered it, but then it would look dryer, wouldn’t it? Tradeoffs! Here’s how it looked at the beginning of the day:
And here is how it fared after eight hours of wear:
You can see that my undereyes appear a bit dryer at this point, but that’s also an extreme closeup. I mean, my actual eye is not as big as it’s appearing on your screen. When I look at myself in the mirror I don’t think “Oh my god it’s old Crusty Eyes!” I just think it looks like my concealer is not the most fresh it ever has been. On the plus side, there is a surprising lack of creasing.
I wish this concealer had a slightly more natural finish and also that it came in a shade that was a little bit better-suited to my needs and desires, but that’s okay. I’m not going to repurchase this because I think I need to put more emollient products under my eyes from now on, but as a semi-matte concealer with solid coverage I think this delivers. It looks nice, it covers what I want it to cover, and it wears perfectly adequately. Oh, and it’s £4. Is it so earth-shatteringly good that it’s worth all the YouTube hype and the countless hours (okay, uh, maybe one hour?) I spent hunting it down? No. But it’s good. And it’s £4.
The Makeup Revolution Conceal and Define Concealer goes for £4 ($7.18 CAD) for 0.11 fl oz/3.4 mL of product. That’s £36.36/$65.27 per fl oz or £1.18/$2.11 per mL. By comparison, Tarte Shape Tape is £22 for 0.33 fl oz, which is £66.67 per fl oz.
Leave a Reply
Please feel free to leave a comment; I'd love to hear your thoughts on this post. Please don't leave a link to your blog in the body of your comment. If you leave your URL in the appropriate field in the form I will be able to click your name and check out your blog. Comments that don't adhere to this policy will be edited or deleted.