I do not believe in paying a lot of money for mascara. This has been established several times over. Yet somehow I keep reviewing high end mascara. Actually, not “somehow”. Mascara is one of the things, along with moisturizer and sunscreen, that people practically throw at you when you work in cosmetics. I have not spent a single cent on mascara since the fall of 2013. I haven’t even picked out my own mascara since then; I’ve just been using samples, gifts, things I get through work.
Well, the other week I went to Murale to spend my Optimum points (more on that later, I’m sure), and all that changed. I wasn’t expecting to buy mascara, because I just busted open a tube of Clarins Truly Waterproof and I have two backups of Lancôme Hypnôse Star, but, well, I wasn’t anticipating Yves Saint Laurent Volume Effet Faux Cils Mascara in Bleu Majorelle.
Seeing the colour was enough to make me stop in my tracks. I read the shade name and shoved a tube in my basket immediately. I mean, it’s not a surprise that YSL would have a mascara called Bleu Majorelle; they already have the nail polish, after all, and Actual Human Yves Saint Laurent was a patron of the Jardin Majorelle in Marrakech. I know this! And yet – there I was, blown away by the name of this mascara. (For those of you who are new, this particular shade of electric blue is my absolute favourite colour in the world, and I truly fell in love with it when I visited the Jardin Majorelle in early 2015.)
So, first mascara I’ve purchased in almost three years. (With points; even I wouldn’t spent $37 on a Bleu Majorelle mascara. PROBABLY.) Is it actually any good?
In short, it’s decent. Not amazing, but good. It gives fantastic length and definitely lives up to the “effet faux cils” name (I mean, as much as a mascara can, I’ve never seen a mascara that literally looks like false lashes). I’ve found it very buildable and non-clumpy. This ticks all the boxes for me – if a mascara doesn’t clump and gives me good length, I’ll probably like it.
But what is missing from this description? The colour, of course. Because the colour doesn’t show up that well on me, and I’m not sure if it’s because of the mascara itself or because my eyelashes are naturally pretty dark. I will say that the blue is much more visible on the ends of my lashes, which are much lighter, so it could be that. A cursory browse through Google images seems to suggest that the blue in the Vinyl Couture mascara line is perhaps more visibly blue, but then, I’m not sure how dark all these random Google images people’s lashes are to begin with, which would be useful information.
My best luck so far with this mascara is loading up an angled brush with the product and using it as an eyeliner. It helps make the blue lashes pop more and, once dried, does hold fast without transferring. (A solid feat on my eyelids!) However, it requires several layers and a bit of finagling to build it up, and it still has a tendency to look a bit patchy – probably because it is not, in fact, an eyeliner. I finished off this eye look with a healthy dose of the Annabelle Khol Eyeliner in Lapis in the waterline, which is pretty much the perfect encapsulation of bleu Majorelle from an oft-overlooked Canadian brand.
I paired this look with peach, for contrast: Hourglass Ambient Lighting Blush in Luminous Flush on the cheeks, NARS Audacious Lipstick in Brigitte (another Murale score) on the lips.
When I wore this eye makeup to work I did get a lot of compliments about “the blue”, but I’m not sure if people were noticing the lashes or just the liner.
I’m going to go ahead and assume that someone with fairer lashes will probably notice a more striking effect with this particular colour than me. However, colour aside, I am quite impressed with the Volume Effet Faux Cils mascara – enough that I might spend my precious points on a tube of the black, but, as always, not enough to lay down cold hard cash for it. I’m a bit disappointed in the colour payoff, but in my obsession with this colour I have come to expect disappointment.
Yves Saint Laurent Volume Effet Faux Cils Mascara in Bleu Majorelle retails for $37 CAD for 0.23 fl oz, or $160.90 per fl oz.
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