Posted on May 10, 2018 under Reviews
Hi, have you been on the internet ever? If so, you’ve probably heard of the Makeup Revolution Conceal and Define Concealer, because it’s been getting a lot of hype as a dupe for perennial YouTuber favourite Tarte Shape Tape. (Notably, MUR is an extremely low-cost drugstore brand and they managed to launch with eighteen shades, whereas Shape Tape has fourteen after a shade range expansion.)
Concealer is the type of product that I find horribly boring. It’s solely utilitarian, really – I just need it to cover up my dark circles and the occasional zit. That’s just not very exciting, you know?
However, sometimes products get so much hype that you just feel the need to throw your hat in the ring. Though I’ve been getting away with my Primark concealer over the past few months the slight shade mismatch was starting to bother me, so I thought I’d take advantage of that and pick up the Makeup Revolution Conceal and Define Concealer. Except you know that it’s not possible to just casually stroll into Superdrug to “pick up” a concealer that has blown up on the internet, as I found in mid-March when I went to three different stores in Glasgow City Centre to find them completely picked over. It was even sold out online, so I set up a restock alert and jumped on it the moment I got the email. I can definitely say I have never done that for a concealer before, so the hype has surely penetrated my consciousness.
Personally I can’t help but feel that the Shape Tape comparisons are partially just due to the similarities in packaging. (I mean, people still say that Maybelline Fit Me is a dupe for NARS Radiant Creamy even though they’re nothing alike. The sway of packaging is strong!) I will tell you right now that I have never tried Shape Tape, so I will not be able to bust this myth nor to verify it. I’m just going to tell you if I think this concealer is good.
As I noted, this concealer launched with a lot more shades than your average drugstore concealer, which is great and commendable and definitely a trend that I hope all brands will continue to adopt. It has some shades that are legitimately dark, but of course lighter shades are represented more. However, this shade range is a lot better than basically any drugstore brands and a lot of mid-range and high end brands. The shades are labelled with C and then a number, but I don’t believe this C refers to undertone as I don’t find that all of the shades are cool. The foundations are similarly labelled with an F, so I think the C just stands for “Concealer,” which is admittedly confusing when it’s fairly engrained that C = Cool. Don’t let that throw you off! The lightest shade in this range, C1, is legitimately very pale, along the same lines as NARS Chantilly.
Unfortunately I don’t still own Chantilly to swatch for you, but here it is with some other base products:
L-R: Makeup Revolution Conceal and Define Concealer in C1, Maybelline Master Conceal in Fair, The Ordinary Serum Foundation in N1.1, IT Cosmetics CC Cream in Fair
I think this a pretty neutral concealer – pink base products look all kinds of wrong on me and this doesn’t jump out as remotely pink. If anything, it has a hint of yellow.
This is a tad light for me, but C2 would have definitely been too dark, so I deal with this burden I am forced to bear. If you’re a YouTuber you probably think this is my perfect colour since you’re supposed to go lighter under your eyes. That has never looked extremely flattering on me, but it’s fine. I’ll live.
I also think it’s worth noting that you are probably not going to find the full shade range instore. Maybe if you live in a racially diverse part of the UK? But I live in Glasgow, which, as Scotland’s most racially diverse city, is 88% white, so they’re not putting that shit out on shelves. You have to order it online, and if you have a Health and Beauty Card Superdrug’s free shipping threshold is only £10, so it’s not the end of the world, but it’s also not the greatest thing to happen to makeup shelf space.
(Note: After I wrote the bulk of this post I was in a Superdrug in Brighton and they only stocked a few shades as well. Didn’t think to check while in London, though!)
This is attractive packaging for the drugstore. The tube is short and thick, and the rose gold cap and label add a nice touch. It’s sturdy and the cap has a satisfying springy closure. Now I will state the obvious: this doefoot is huge, everyone. I mean, come on, this is the foot of a moose. (A female moose is called a cow, incidentally, and that is not a fact that Canadians come equipped with, it is something that I just Googled because I was hoping there would be a pleasing symmetry in deer and moose nomenclature, which there is not.)
Here is this giant moose woman foot compared to a normal-sized doefoot. YES. It is large. I don’t find it unwieldy by any means; it still fits underneath my eye just fine. I enjoy the way the doefoot is actually constructed, because it has a little well that the product sits in, ready to be brushed on your face:
Application and Finish
In terms of actually applying this product, I find that the aforementioned well holds quite a bit of product and that a little goes a long way. I know we say that about a lot of products, but it’s actually the case in this instance. It’s not that it’s so pigmented and high coverage; it’s just that it’s very spreadable. A quick dab under each eye and I’m good to go! This would probably be way too much product to apply directly to a blemish, but I don’t do that anyway. You may know that I am in principle very against doefoot applicators because I don’t like the concept of putting something on a bacteria-laden zit, sticking it into a dark, moist tube, and then applying that zit-contaminated concealer onto my face at a later date. So I never, ever, ever apply directly from the doefoot to blemishes, and instead just tap a little onto my finger and apply it to my face like that. (Fingers are underrated makeup application tools!)
Speaking of fingers, usually I end up blending out my undereye concealer with my fingers because I don’t find brushes blend efficiently and even the pointy end of a sponge is too big to really get into the inner corner of my eye. However, I have tested it with a small brush and a sponge and those methods are perfectly fine. I’d go for a sponge over a brush, however.
Here’s how much product I apply to one eye:
That’s really just a small tap of the wand underneath my eye, and even that is a pretty generous amount. “A little goes a long way” is cliché, but this really is a spreadable formula that makes a relatively large impact with a small amount of product.
A fact I have picked up about Tarte Shape Tape over the eighteen months of nonstop attention it has received is that it is extremely thick and full coverage. I don’t think MUR Conceal and Define is an extremely thick or full coverage concealer. It is of a normal viscosity, in my opinion. If you’ve tried NARS Radiant Creamy Concealer, that is what I’d consider thick. This one is nowhere near that level. It’s probably close to full-coverage, but it’s not, like, an industrial-strength concealer. Here, see for yourself:
On the left, my undereye without concealer; on the right, I’ve applied one layer of Makeup Revolution Conceal and Define Concealer. You can see that it’s obviously covered a lot of the darkness, but some is still peeking through. Personally I think using a lighter undereye concealer can unflatteringly emphasize dark circles more than using one that matches perfectly, which I do think comes into play here a bit. The starkness of the light colour mixed with the purple of my undereye creates an almost grey tinge in some lights, which is why I generally prefer something with a bit more of a salmony undertone or that’s at least closer to my actual skin colour. This look is certainly preferable to going without concealer, but it’s not the perfect colour.
Here’s a close-up of how it looks:
I think you can see that around the outer corner of my eye it appears a little bit dry. All but the most emollient of concealers look like that under my eye, so that’s not unique to this product. I don’t think this is the most flattering concealer on planet Earth for the undereyes, but I think it’s fine. If your undereye area is quite dry, it may not be so fine, since it does have a pretty matte finish.
More before and after pictures:
Note the blemishes! The one that’s higher up is a semi-healed cystic zit that is in the exact spot that I always get cystic zits. I don’t know why the divine powers insist on punishing me like this, because that shit is actually really painful. The one lower down is a normal zit, and newer, and in a spot that is typical of stress breakouts for me. (By the time you’re reading this I will have no reason to be stressed, but at the time of photographing and writing I have two weeks to write 13,000 words worth of assignments, read hundreds of pages of film theory, and also write all the blog posts you are reading while I’m on vacation.)
And after concealer:
I am very impressed with the number this concealer did on that cystic zit, actually, because normally my zits repel concealer, to the point where I pretty much only bother with putting it under my eyes. The cheek zit did not fare as well, but it was also fresher, and I find that the newer the zit the less likely concealer is to do anything at all. Now you know a lot about my zits.
This concealer has a pretty matte finish, which is not super ideal for under my eyes but which isn’t patently terrible either. If you have very dry undereyes, you might avoid this one. My undereyes are pretty normal, usually.
This concealer does get visibly dryer throughout the day and it creases a tiny bit. This may not happen if I powdered it, but then it would look dryer, wouldn’t it? Tradeoffs! Here’s how it looked at the beginning of the day:
And here is how it fared after eight hours of wear:
You can see that my undereyes appear a bit dryer at this point, but that’s also an extreme closeup. I mean, my actual eye is not as big as it’s appearing on your screen. When I look at myself in the mirror I don’t think “Oh my god it’s old Crusty Eyes!” I just think it looks like my concealer is not the most fresh it ever has been. On the plus side, there is a surprising lack of creasing.
I wish this concealer had a slightly more natural finish and also that it came in a shade that was a little bit better-suited to my needs and desires, but that’s okay. I’m not going to repurchase this because I think I need to put more emollient products under my eyes from now on, but as a semi-matte concealer with solid coverage I think this delivers. It looks nice, it covers what I want it to cover, and it wears perfectly adequately. Oh, and it’s £4. Is it so earth-shatteringly good that it’s worth all the YouTube hype and the countless hours (okay, uh, maybe one hour?) I spent hunting it down? No. But it’s good. And it’s £4.
The Makeup Revolution Conceal and Define Concealer goes for £4 ($7.18 CAD) for 0.11 fl oz/3.4 mL of product. That’s £36.36/$65.27 per fl oz or £1.18/$2.11 per mL. By comparison, Tarte Shape Tape is £22 for 0.33 fl oz, which is £66.67 per fl oz.
Okay, I’ll be frank with you right off the bat. I have four foundations and that stresses me out. Up until, like, six months ago, I was a strictly one foundation kind of gal. I went through a bottle every six months and liked to feel like I could use my product up before it went bad. But then a lot of things happened and I ended up buying more foundation than I ever needed. But my concealer, primer, and powder is under control, so there’s that.
The only primer I have a deluxe sample size of the Paul and Joe Illuminating Primer. Usually I use it mixed into foundation instead of as a primer. It’s alright, but I won’t repurchase it or a similar product when I run out. So far I haven’t found a primer that does a damn thing for me!
NARS All Day Luminous Weightless Foundation in Siberia: I have always maintained that this is a finnicky foundation which gives a very nice finish on my skin. However, in the last month or so my skin has stopped liking this product as much. I’m not sure why – I’m not any dryer than normal. I have been liking it mixed with other foundations, though, so that’s how I’m soldiering on with it. I’m sad, though, that some unknown force abruptly changed how this foundation worked for me, because it was going well for a good while.
Maybelline Fit Me Matte and Poreless Foundation in 110: This is a thin, watery formula that dries to a matte, powder finish. Though I’m normal to dry, this works decently on my skin. I don’t know that somebody who is truly dry would enjoy it very much. What I really like about this is the shade: it’s more yellow-toned than pink (which can be hard to find in fair foundations) and it’s the palest foundation I own. It’s definitely the best shade match I’ve found at the drugstore. I think this is a really great affordable foundation option for those with normal to combination skin. It’s not amazing, but in a world where L’Oreal wants me to pay $22 for their foundation I’m down to spend $10.99 on this one. (It goes on sale for $5.99 and $6.99 frequently, too!)
Make Up For Ever Ultra HD Foundation in Y210: I am a big fan of this foundation. It gives a medium, natural-looking coverage and it works on my skin throughout the year. I don’t have to fuss with it or mix it to make it work; I can apply it with my hands, multiple brushes, and a sponge; it’s just a no brainer for me. The shade Y210 is my best foundation match out of anything I’ve ever tried.
The Ordinary Colours Serum Foundation in 1.1N: I appreciate this foundation quite a lot. Because of its lightweight texture it’s great for casual, minimal makeup days. It applies easily just like the MUFE Ultra HD. It feels comfortable on the skin and it’s a good colour match for me, too. Staying power isn’t excellent, so I keep this one on reserve for times when I don’t have a full day of wear ahead of me.
Recycling this picture from my Serum Foundation review, for reference:
L-R: The Ordinary Serum Foundation in 1.1N, Make Up For Ever Ultra HD in Y215, Make Up For Ever Ultra HD in R210 (my old shade), NARS All Day Luminous Weightless Foundation in Siberia, and Maybelline Fit Me Matte and Poreless in 110. This picture is slightly underexposed.
NYX Color Correcting Palette: I bought this because I needed a good salmon-toned corrector to help conceal my eyebrows for Halloween. It did the job, but I don’t really care for the product otherwise. The salmon colour does actually do a great job hiding undereye circles, but it creases quickly and doesn’t layer well under concealer. I’ve used the green a few times too on angry red blemishes and I just felt like I had to layer on more concealer on top to get rid of the green cast.
NARS Radiant Creamy Concealer in Chantilly: I’m not really sure about the name of this concealer, because I get a distinctly matte finish. It covers and brightens my undereyes like nothing else, but it does look quite dry after a few hours of wear. It’s a touch too light to use on the rest of my face. I’m glad I indulged my curiosity, because I know that I will not require a $36 concealer every 6 months.
Maybelline Master Conceal in Fair: I really like this concealer; it has good coverage, it’s blendable, and it lasts well on my skin. It works underneath my eyes and on zits. The colour is slightly pinker than my skintone, but once it’s blended in the discrepancy is not noticeable. I also really like the squeeze-tube packaging; I hate using doe-foot applicators on my blemishes because I think it’s unsanitary and just plain gross.
This loose powder bears absolutely no clues as to its origin, but I think it’s quite nice. I like to use this with my more satin-to-matte foundations and just dust it loosely across my t-zone. When I want to really set and mattify I use the Rimmel Stay Matte Powder in Translucent. I don’t go through powder quickly so it’ll be some time before I’m done this one; I’ve had it for around a year at this point with no sign of pan at all. I think it’s a pretty nice powder, but I’ll move on when I do finally use it up. I’d like to use something a bit creamier and with sturdier packaging. The Stay Matte packaging could not be worse if Rimmel tried.
I have a feeling I’ll be halving my foundation collection before I move in September, but I think in terms of the other categories of base products I’m doing pretty well. My next inventory post will be something a bit more interesting; I just wanted to get this boring one out of the way!
Posted on November 30, 2016 under Reviews
I’ll let you in on something: I decided not to return the Charlotte Tilbury Magic Foundation after all. It looks really nice when applied with a damp sponge, and the colour match is great. I waffled on this one for awhile, but ultimately laziness prevailed because I didn’t have it in me to make my second trek to the Eaton Centre in a week to return it. (Torontonians will understand the mental and physical fortitude it takes to make this trip.) Hey, I’m just being honest about the kind of person I am. (The kind who is too lazy to get on the streetcar for twenty minutes. Whatever, I put off making an exchange at Topshop until the literal last day because I loathe the Eaton Centre so deeply.)
In between my review of the Magic Foundation and my decision not to return it, I did something silly: I purchased another foundation (with Optimum points). Yes, I, the person who has steadfastly refused to own more than one foundation at a time, now own three. I ended up picking up NARS All Day Luminous Weightless Foundation, which I chose over Sheer Glow because it swatched better on the back of my hand. Solid decision-making skills.
It’s probably no surprise that I got the lightest shade in the range, Siberia, which is a fair, cool yellow. Between this and the Magic Foundation I’m coming to realize that cool yellows are actually a better match for me than pink-based colours as I’d previously thought. Anyway, I know that finding fair foundation can be a struggle, and it’s worth explicitly noting that these undertones are definitely yellow, so if you’re definitely not yellow, I’d watch out for that.
The texture of this foundation is very interesting to me. It’s thin and watery, which is my preferred texture. Whereas the Magic Foundation stays in a stiff peak when pumped out, the All Day Luminous Weightless foundation begins to spread on the back of my hand immediately. It’s even more watery than some of my favourites, MUFE Ultra HD and Revlon Nearly Naked (RIP). One pump delivers very little product; while I’m normally a one-pump kinda gal when it comes to foundation (seriously, how do YouTubers apply like four pumps of product to ONE face?), I need two pumps of this to cover my entire face.
One pump of NARS All Day Luminous Weightless Foundation after it’s spread out a little on the back of my hand. Like I said, not much comes out.
That said, this foundation is very spreadable. I’ve never noticed that particular quality in a foundation before, but here you can see the part of my face that I’ve managed to cover by dipping my blending sponge into the product a single time:
In case you can’t tell, that’s my left cheek (right in the picture) and my chin. With the tiniest amount of product! Two pumps of this gives me enough to cover my whole face one and go over a few select areas where I prefer slightly more coverage.
The “weightless” part of the name definitely holds true for me: this foundation not only looks thin, it feels thin. I’m not someone who’s super sensitive to the feeling of product on my skin, but this is one of the least noticeable foundations I’ve tried in terms of sensory issues. It’s not tacky to the touch like Rimmel Lasting Finish 25H.
I also think it’s pretty luminous. Here’s the finish I get with it after lightly dusting loose powder all over my face:
By the way, in this picture all I have on besides the foundation is brow product. On this particular day I opted not to use concealer on my post-inflammatory hyperpigmentation because I thought the foundation did a good job covering it.
One of the first times I wore this out of the house during the testing phase, I went to a Shoppers Beauty Boutique and the woman working there said my skin looked beautiful and glowy and asked what I was wearing, so that’s nice! Despite its luminosity, this foundation feels like it sets quickly and well, which brings me to the last point in its (long, adjective-filled) name.
Does the All Day Luminous Weightless foundation actually last all day? Well, I guess that depends on how you define “all day”. In my experience it reaches the eight hour mark very admirably. After that it breaks down a bit on my nose, which happens to literally every foundation I’ve ever tried because my nose is the only place on my body that produces oil. However, it does wear really well overall; as I always mention, I put my foundations through a lot because I work retail and usually have my makeup on for a good 10+ hours – which includes a lot of running around – before washing it off. So, it basically lasts as long as I would wear it, which is technically “all day”, but not, say, a full 24 hours, which the Stila Stay All Day Waterproof Liquid Eyeliner does. Semantics, I know.
Here’s an “after” shot I took the other day – this was after only about 5 hours of wear because I was starting to lose my light (I HATE WINTER!!!), but those 5 hours did include the aforementioned Eaton Centre trip, which had me sweating like a pig because they really crank up the heating in there. (Yet another reason not to go there.)
Random black cheek flakes notwithstanding, I think it’s done a good job here, and I can confirm that it basically looks like this at the end of the day minus my nose. I mean, my nose is still there, but the foundation isn’t. (Also, sorry about the lighting. Like I said, the sun was already starting to set and I’m still learning how to use my new camera!)
Now, this is not a super easy-peasy, slap it on and go product. As with the Magic Foundation, I’ve found that the All Day Luminous Weightless foundation far in a way does best with a damp sponge. On a brush it does make my forehead look pretty dry. Again, someone with combo/oily skin might not have this problem, but I’m assuming that a luminous foundation is formulated more for dryer skin types. I also find it looks better when set lightly with a loose powder as opposed to a thicker pressed powder such as Rimmel Stay Matte.
So, yes, this foundation is a bit fussy. And the reason I really liked MUFE Ultra HD is that it wasn’t fussy. It looks good applied any which way (with basically any brush, with a damp sponge, with my fingers) and it can be set with anything. But ultimately I like the finish and lasting power of the All Day Luminous Weightless foundation better, so it’s kind of a toss-up.
One thing I will say is that I fucking hate the rubberized cap. I know this is a common complaint with NARS products, but it gets messy so quickly, as you can see in the above picture. The first time I opened this foundation I accidentally untwisted the entire cap and foundation flew out everywhere (including my wall and jeans) and got all over the lid and now it is forever ugly. Sigh. At least it has a pump, though.
For those of you who were waiting, breath baited, for a really up-close picture of my chronically crusty nose, rejoice, for here it is:
This foundation doesn’t glide over it perfectly, but it also doesn’t really make it look any worse (at least when applied with a damp sponge), so that’s fine. I’m not expecting miracles here, people; nothing can conquer the nose crust except a lot of oil.
Finally, a side-by-side comparison of my face with nothing on it but brows and moisturizer and my face with only foundation and brows:
There’s definitely a difference, and I think the finish is lovely. I’d recommend this if you want a medium-coverage, luminous but now dewy, fairly natural-looking foundation. If you have dry skin you’ll want to really understand that it is fussy (though worth the fuss, if fussy isn’t a total dealbreaker for you). If you’re on the combo to oily side you might get on with this foundation regardless of the name because it does wear well, but obviously I only have experience with my own dry skin.
As a bonus, I also picked up the NARS Radiant Creamy Concealer in Chantilly (an even paler cool yellow). I don’t use it on blemishes because it’s too light for that (a novel problem!) and because I think putting a doe-foot applicator straight onto a zit and then back into the tube to fester with zit bacteria for months is gross, but it looks great under the eyes:
Concealer under the right eye and nothing under the left. Obviously.
Is it worth $35 CAD? I don’t know, because that’s a lot of money and I haven’t really run it through the ringer yet. But I like it.
NARS All Day Luminous Weightless Foundation retails for $59 CAD for 1oz/30mL of product, which obviously works out to $59 per oz or $1.97 per mL. NARS Radiant Creamy Concealer retails for $35 CAD for 0.22 oz/6mL of product, making it $159.09 per oz or $5.83 per mL. Both can be purchased at Sephora, Murale, or NARS counters.