The product featured in this post was provided to me by the company at no cost. I was not compensated monetarily for this post and my opinion is completely honest, as always.
I have been interested in the IT Cosmetics Your Skin But Better CC Cream* for years now due to its much-loved status in the YouTube community. This is a product that is not only apparently universally-adored but that has longevity. It’s not a flash-in-the-pan trend; it’s a staple in YouTubers’ foundation drawer. When IT Cosmetics finally came to Sephora Canada in early August, I made a mental note to look into it when I ran through a bit of my current foundation stash. And then IT sent me a tube to try, which I think means this was meant to be.
Before I delve into the review, I’ll remind you that I have normal-to-dry skin. Currently I’m on the drier side as the weather transitions, and I live in a wet, temperate climate that’s heading into fall. I have relatively clear skin but deal with regular hormonal breakouts on my chin and persistent hyperpigmentation after active breakouts heal. I prefer light-to-medium buildable foundations with a natural finish.
The shade range of this product is pretty abysmal, which is such a bummer. Canada has a lot of multicultural cities (my hometown of Toronto was recently named the most diverse city in the world!), so seeing a brand with only seven shades and no apparent plans for expansion enter our market is disappointing. (It looks like they added the shade Deep pretty recently, but there are still plenty of darker-skinned people who will be completely shut out of this range.) Small shade ranges are looking particularly bad these days now that Rihanna’s brand Fenty Beauty has released 40 shades of foundation. Though it’s unfortunate that diversity tends only to gain traction when it’s clear that it’s profitable, that’s a reality of capitalism and I’m hopeful that the massive success of the darker shades in the Fenty Beauty range will inspire brands like IT Cosmetics to get on board with diversity.
I was sent the shade Fair for review, and my PR package actually stated that if the colour match was wrong I could request a different one, which I thought was nice. Luckily, Fair is a pretty bang-on match for me. I’m fair with neutral-leaning-yellow undertones, which is exactly how I’d describe this shade. (Generally these colours appear to run more on the neutral-to-yellow side.)
Out of all of these shades I’d say the Ordinary 1.1N is my current best match, though MUFE Ultra HD in Y215 is the best I’ve found yet. (I completely used up my bottle so couldn’t use it for comparison swatches.) In swatches, the IT CC in Fair looks like it will be significantly too dark for me, but as you’ll see the shade works fine. If you’re lighter than around NC13 in MAC shades this will probably be a hair dark. I like that the IT CC Cream is neutral with slight yellow tones, which seems to suit me best. Though it’s certainly not pink-toned, in comparison with NARS Siberia it’s far less yellow.
Dude, I love this packaging. I wish every liquid foundation were packaged like this. First, there’s a pump, which is obviously the #1 thing we all look for in a foundation. Second, it’s in a squeezy tube! This means that a) you can squeeze out the last bit of product when the pump stops dispensing anything, and b) it’s super travel-friendly because there is no worry about breakage as with glass bottles. My only (small) gripe is that the silver does wear off – you can see in my photos that my tube looks pretty beat up even though I haven’t even had it for two months. It got a bit dinged up in my move, but it’s still totally functional. I don’t think this is the most aesthetically beautiful packaging, but from a usability standpoint it’s incredibly well-designed.
This foundation contains an unusual 1.08 fl oz/32 mL of product, as opposed to the industry-standard 1 fl oz/30 mL. Oh well, I’m not going to complain about more product than is standard. At least it’s not a $65 foundation containing a mere 0.84 fl oz/25 mL of product.
Application and Finish
The Your Skin But Better CC Cream* is quite thick: a pump stands in a straight peak rather than spreading out as a thin liquid. Thicker foundations like this don’t always work on my skin, but this applies like a dream with every method I’ve tested and doesn’t feel or look thick. I’ve used my fingers, a damp sponge, and three different foundation brushes – two dense (my Magic Collection Oval brush and the Real Techniques Buffing Brush) as well as the Real Techniques Stipple Brush. I get an easy application and a beautiful finish every time. I absolutely delight in finding foundations that apply quickly and easily with my fingers, because when I’m lazy/in a rush that’s how I apply my foundation. I don’t mind making a little extra effort for a gorgeous finish, but obviously it’s a huge bonus when I know the product is going to work no matter what I do. That’s one of the reasons I love MUFE Ultra HD so damn much.
This foundation has a pretty natural finish, leaning towards dewy. Despite being on the drier side, I don’t love a super dewy foundation and prefer something between satin and dewy. I really like the finish of this product on my skin but wouldn’t want it to be much dewier.
A lot of people on YouTube seem to consider the Your Skin But Better CC Cream* full coverage; I would say it’s a solid medium. Maybe it’s just that it’s high coverage for a CC cream? I’m not one who expects massive coverage out of my base products and even I wouldn’t consider this full. I can build it up where I need it and it doesn’t look heavy or emphasize texture. Recently my nose has started to get super dry, which always signals an impending change in season, and this foundation applies very smoothly over that area, which is always the true test.
One pump of foundation is more than enough for this one – it allows me to do two thinner layers all over my face.
And of course, what we’re all waiting for – the before and after:
And the left-side-of-my-chin test, because that’s my problem area:
You can see that I actually wasn’t dealing with an active breakout here, just a bit of hyperpigmentation from old breakouts. The Your Skin But Better CC Cream* doesn’t completely cover those areas, but it really evens out the skin and looks natural and healthy.
I think this picture really shows the finish. It’s natural, glowy, and skin-like.
For a product that borders on dewy, this wears really well on my skin. My nose is pretty much a lost cause – though it’s dry right now, it’s also the only part of my face that produces oil, making it the worst of both worlds. My foundation always wears off there first. But on the rest of my skin, it looks really great throughout a full 10 hours of wear. It doesn’t break down or look heavy throughout the day. Do keep in mind that my skin is normal to dry, so base products don’t wear as quickly on me as they might on someone with a combo or oily skin type.
It can be difficult for me to get pictures showing 8+ hours of wear time since natural light quality isn’t very good past about 4pm at the moment, but here are some pictures I took last month after 8 hours, which included vigourous sweating. (These were taken after I did my driving test on a super hot day in a car with no AC and then walked 15 minutes home from the subway station – I put it through a fair amount.)
Full face situation. Overall good, but let’s zoom in and be picky.
As I said, on my nose it pretty much wore off completely, which is fine because that always happens. There’s also a bit of bunching of product at the top of my nose and between my brows, but that’s because I was wearing my glasses all day and that’s just the way life works. On days when I wear contacts I don’t experience that.
There’s a bit of bunching around my nose, but otherwise it looks pretty much impeccable across my cheeks. Yay!
Other Things to Note
The Your Skin But Better CC Cream* has an SPF of 50+, which is really high for a base product. Personally I still wear SPF underneath it because I can almost guarantee that to actually get SPF 50 out of this you’d have to apply way more than you’d ever want to. As with most if not all base products with SPF, this is a physical sunblock – containing titanium dioxide and zinc – meaning that it will cause a white cast when it comes to flash photography. It also may look ashy on darker skintones due to the physical SPF, though I can’t speak from personal experience there. Honestly, I could do without the SPF in this one; because I don’t think I’m really getting SPF 50 coverage I use a sunscreen underneath it so it makes it redundant, and it’s not super versatile because I wouldn’t wear it to any event where there might be flash photography. I guess SPF in base products is good for those who won’t wear a separate SPF, but I find it kind of annoying personally. It’s a shame because otherwise this foundation has a beautiful finish and photographs really well in natural lighting conditions.
This product has a pretty strong citrus scent. If you’ve smelled Bite Beauty lipsticks it’s quite similar to that. I don’t mind the scent and don’t find it lingers, but I’m against strong fragrance in makeup on principle. If you’re sensitive to scent maybe avoid this one.
Despite its limited shade range, I think the It Cosmetics Your Skin But Better CC Cream* is a really wonderful product that completely deserves its hype in the makeup community. It hits all the right notes for me: it’s easy to apply, looks beautiful on my skin, and wears impressively. Although the SPF50 and citrus fragrance are flaws, this is still a product that is extremely useful for my everyday life and that I will use up happily and even consider repurchasing.
The IT Cosmetics Your Skin But Better CC Cream retails for $49 CAD for 1.08 fl oz/32 mL of product, or $44.95 per fl oz/$1.53 per mL. Canadians can now purchase it at Sephora.
If you’re interested in picking a tube for yourself, IT Cosmetics kindly provided me with a 10% off code for use on itcosmetics.ca. Just enter ITGIRLCLEMENTINE at checkout by October 31. I don’t receive any commission on your purchase!