A fake blonde’s work is never over. Maintaining the perfect hue requires constant vigilance, lest we be visited by the dread B-word – brassiness. It does not do to simply tone your hair to perfection and hope it will last, because it won’t. That is a fact. Blonde is not for the lazy.
Unfortunately, after arriving in Glasgow in September with the perfect ashy platinum, I fell down on the job. I had a brief flirtation with lilac, which faded to silver, which faded to a greenish-blonde. In March, I decided that enough was enough.
And so, I picked up the John Frieda Go Blonder Shampoo and Conditioner, after scouring the internet for reviews. I read mixed things, but most of the people who didn’t like the products seemed to have only used them one or two times. In the interests of fairness, I opted to give these a test drive of at least five washes, so as not to be like all the outraged Ulta.com customers who don’t seem to understand that short of bleach, nothing you put on your hair is going to instantly lift colour in any noticeable way. Much like blonde, these products are not a short-term commitment!
Also in the interests of fairness, I decided not to use my beloved L’Oreal mask as conditioner, and rather to just use this system on its own. This way, I could see how the texture of my very damaged hair fared with John Frieda at the proverbial wheel.
Here is my hair before using this product. My iPhone camera doesn’t pick it up terribly well, but there is a bit of yellow running through, particularly at the roots. Hot roots are real, people! And that green is unmistakable. (Also, excuse the greasiness in the first picture – I took it immediately after returning from Warsaw, and the travel did not make my hair any cleaner.)
I used these two products for about a month (and sadly had to leave them in the UK because NO SPACE IN MY SUITCASE). They made my hair feel rather soft after washing it, and I could brush through it with relative ease. (When I don’t use any conditioner I literally cannot get a brush through it. Bleach is fun.)
I did notice a change in colour, though subtle. It absolutely did not immediately tone my hair to a cooler blonde, but over time it helped take some of the brassiness out and definitely eliminated that green tinge. It also lightened my naturally medium-brown roots a touch after a month of consistent use. It didn’t take my hair to my ideal colour, but it made it a far more reasonable shade. I’ll take a slightly warm blonde over green any day! Plus, look how shiny and smooth it looks in that close-up – does that look like the texture of 10x bleached hair to you?!
I was previously using the John Frieda Sheer Blonde purple shampoo, which was okay – but Go Blonder is infinitely better, and once it’s on sale I’m going to replenish my stock. I think it was much more effective than Sheer Blonde at slowly toning my hair. It’s certainly not a replacement for a proper toner (Wella T18 for life!), but it’s effective for slow, long-term toning.
I also recently did my poor CAVERNOUS ROOTS OF DOOM and toned my hair to an ash blonde, so I’ll be interested in seeing if Go Blonder is good for maintaining that ashiness. Toned hair doesn’t last very long on me, and I am very interested in prolonging the results!
Long story short, I am pro-Go Blonder. It’s a bit of a pricer option for the drugstore, but I’m willing to pay the $14 for a product that works. I’d have no business being blonde if I weren’t.